While we have been dabbling with community for a while and a single blog, we haven't really been taking advantage of any of these platforms.
We have focused down on four main areas of web activity, which while not all encompassing if you were looking at a full SM/web strategy, it gives our organisation enough scope to work effectively and not get distracted by other tools.
The categories we're proposing right now are:
- Communities & Social Media, comprising Community, Blogs, Rich Media, Content Aggregators and
- Globalization & Content Leadership
So we'll probably add that one too.
Outside of the five main social media groups, I am thinking that we have tools such as
Many of these tools are sexy and intriguing, but finding the business related angle to sell a team on is difficult. And it's tough just to say, well lets try it! I'll keep thinking on that one.